Search products.
Spot chemicals.
Swap fast.

Know what's in the groceries you buy, instantly find healthier food options while you shop!

A laptop computer searching for cereal and seeing Pureka's product score rating it 31/100.Add to Chrome — It's Free
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Your Shopping-Swapping Sidekick.

Pureka scans and rates food and supplements while you search. It summarizes the science in simple terms and if you're not satisfied, just swap for an alternative.
Diagram of Pureka swapping poorly rated products for healthier alternatives like popcorn, baby formula and supplements.
Search & Swap Now
100% SCIENCE-BACKED

Identify chemicals and health impacts.

Pureka decodes ingredients and explains their health effects. Click on any ingredient to get an easy-to-read summary about possible effects or review the source research in detail.

Install Now — Try It Out!
DECODE MARKETING TERMS

Spot misleading marketing claims.

Natural vs. natural flavor, wild vs wild-caught, and good source vs excellent source—Pureka keeps an eye on the language and highlights what you need to know.

Start Scanning
Screenshot of the user interface highlighting misleading marketing claims with simple cautions.
HOW IT WORKS

Get an instant health analysis of any product you search online.

The summary of a cereal search showing ingredients, research, marketing claims, banned countries and preferences that contribute to the product's score.

Add Pureka in Seconds

It just takes a few clicks to add the free extension to your Chrome browser.

Pureka Scans While You Shop

Pureka is your sidekick; it automatically scans product ingredients so you have all you need to make the right decision.

Swap with Confidence

Search knowing that there's always an alternative that might be a better fit for your needs.

Filter-out unwanted ingredients in the foods you eat everyday.

Pureka scans products and pulls the science on almost anything you might consume in a normal day. From what you eat at home, at the gym and at work.
A diagram showing the types of food products that Pureka scans, including fitness, family, baby, snacks, vitamins and supplements.
An icon showing an ingredient list from a label.

Pureka reads the label for you

Pureka Lens checks every detail so you can quickly spot wanted ingredients and make the choice right for you.

An icon of a clipboard containing an analysis of a product's ingredients.

Simplified scientific analysis

Pureka provides an easy-to-understand summary of the research and potential concerns.

A corked bottle of liquid with a poison skull on the front.

Avoid unwanted ingredients

Make informed choices about the supplements, food and products you will eat—and what you won't.

Ready to shop clean?

Download Now
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